Product Discovery: From Initial Thoughts to Continuous Product Learning
Many organizations are using agile and lean methods to get things done faster. Many of those are overly focused on getting more done rather than doing the right thing. If you want to learn from delivery, doing more of what is really needed instead of getting better at building the wrong thing faster, David Hussman has good advice for you. Taking experiences from over fifteen years of using agile and lean methods to successfully coach small collocated teams as well as large distributed organizations, David shares tools for initial product discovery (the work you need to do to get started) to continuous product learning (the work that happens after a few iterations are completed). Delegates work alone or in small product teams to frame an idea, learn about potential customers and consumers through personas and interviews, explore product ideas and user experiences with stories, story maps, and experiments, minimum viable validation with customer journeys, and product slices. After learning these tools in the context of initial discovery, David closes with techniques that promote continuous product learning by blending product discovery and product delivery.